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Sulwhasoo Flagship Store 설화수 플래그십 스토어
10:00-21:00
Closed every 1st Monday of the month, New Year’s Day and Chuseok (Korean Thanksgiving Day).
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Apgujeong Rodeo Station (Bundang line, exit 5). 12 mins walk.
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Apgujeong Station (line 3, exit 3). 13 mins walk.
Of the numerous cosmetics brands in Korea, Sulwahsoo is singled out for special mention, particularly for its popular flagship store in Seoul, the largest single brand flagship store in Korea. It has earned a reputation as a must-visit place for many tourists from abroad, a testament to the success of this Korean brand internationally.
Created in 1966, the name Sulwhasoo means blooming beautifully like snow flower.
This luxury cosmetics brand made from Korean herbal medicinal ingredients, is often picked as the gifts for visiting foreign leaders. In the 2010's G20 summit, Sulwhasoo Skin Care is the official gift by the Korean government to the visiting first ladies/male spouses of the world leaders.
Sulwhasoo - Brand Ambassador
In Jan 2018, Sulwhasoo signed up Song Hye Kyo, leading actress for the hit Korean drama "Descendants of the Sun (2016)" and face of the beauty brand LANEIGE for 10 years as their brand ambassador.
Sulwhasoo Flagship Store - Journey
The Sulwhasoo Flagship Store, located in front of Dosan Park opened on 30 March 2016. It is set in the trendy and luxurious shopping district of Cheongdamdong and Apgujeongdong.
The remarkable six-storey (including basement) building is designed by internationally renowned architect duo Neri & Hu. It showcases the brand heritage and offers Sulwhasoo products, spa services and flagship-exclusives.
Sulwhasoo Flagship Store - Floor Guide
B1F
Sulwhasoo Spa
Premium Korean Herbal Medicine Anti-Aging Spa
1F
Heritage Room
Boutique
2F
Boutique
Gift Service
3F
VIP Lounge
Culture Louge
4F
Sulwhasoo Balance Spa
Contemporary Korean Herbal Medicinal Balance Spa
5F
Rooftop
Sulwhasoo Flagship Store - Store Exclusive Products
Of particular interest at Sulwhasoo Flagship Store in Gangnam, Seoul is its store exclusive products, making it an interesting place for foreign visitors to visit and bring back these unique gifts for their love ones back home.
12 Zodiac Animals Collection
First Peace & Plum Blossom
Scented Candle, Potpourri, Sachet, etc
4 Delicate Fragrances
Red Ginseng, Plum Blossom, etc
For Lip & Skin Care
Sulwhasoo Flagship Store - Store Exclusive Services
Free gift packaging service is also offered exclusively at its flagship store. To make your gifts even more precious, check out its fabulous paid fabric gift wrapping service of different themes - Bridal Set bojagi (red/ pink/ blue), Good Fortune bojagi (red) and Brand Signature bojagi (orange/brown).
Online reservation for its store's exclusive guided tour and other exclusive services can be made in advance prior to your visit as well.
Sulwhasoo Flagship Store - Face and Body Treatments
Sulwhasoo Flagship Store offers a wide selection of body and facial treatments (including Men's energising facial treatment, foot reflexology, body wrapping care) from its premium Korean Herbal Medicinal Anti-aging Spa or Contemporary Korean Medicinal Balance Spa programs. Spa customers can indulge in Sulwhasoo's premium products, healing treatments performed in the royal palace of the Joseon Dynasty and exclusive beauty tools (e.g. jade applicator).
Sulwhasoo Flagship Store - Rooftop Tea Cafe
The Sulwhasoo Rooftop Cafe on the fifth floor is open to all purchasing customers. Customers who purchase the Sulwhasoo's products receive coupons to the Rooftop Tea Cafe where you can enjoy complimentary selection of teas from Sulwhasoo's Tea Collection and iced mochi at its beautiful outdoor lounge with panoramic view of Dosan Park from above.
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