
Guide to Myeongdong (SEOUL): Shop, Eat, Stay & Unwind
▶Orientation of Myeongdong, Subway Stations & Opening Hours
▶Popular Korean Fashion Brand Stores
▶Popular International Fashion Brand Stores
▶OLIVE YOUNG Central Myeongdong Town & Other Branches
▶Popular Theme/Character Stores
▶Fashion Accessory, Perfume, Eyewear & Lifestyle Brand Stores
▶Supermarkets & Major Snack Stores
▶Recommended Restaurants & Cafes
▶Other Attractions/Sights in Myeongdong
Opening hours vary according to stores. Generally from 11:00 to 22:00.
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Myeongdong Station (line 4, exit 5/6/7/8 direct Myeongdong shopping streets).
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Euljiro 1(il)-ga Station (line 2, exit 5/6). 2 mins walk.
Note: Myeongdong Shopping District is a large pedestrian-friendly zone with restricted vehicle access (see map below).
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Myeongdong is Korea's famous shopping, fashion and dining district in Seoul. Many popular local and international brands have opened flagship stores in Myeongdong, selling everything from apparel, accessories, character collectibles, cosmetics, fragrances to viral pharmacy skincare products. With LOTTE Department Store and Shinsegae Department Store nearby, Myeongdong has re-established as a lifestyle hub and a go-to destination in Seoul.


Orientation of Myeongdong Shopping District, Subway Stations & Opening Hours
You can get to Myeongdong Shopping District conveniently from either Myeongdong Station (Line 4) or Euljiro 1(il)-ga Station (Line 2). Both stations are located on 2 opposite ends of the district, within an easy 10 mins walk apart.


On top, Myeongdong Shopping District is a pedestrian-friendly (/car-free) zone where shoppers can enjoy total shopping and dining experiences. You will also find many tourist-friendly facilities (e.g. tax refunds, money changers, tourist information centers, airport bus stops) and Tourist Information Ambassadors in Myeongdong.


The streets of Myeongdong buzz with lively atmosphere the later it gets. Shops open generally from 10:30 to 22:00. Street stalls start setting up from noon with most stores opened by late afternoon and operate till 22:00 daily. You can still see crowds after 10pm as though nobody wants to leave the shopping and food paradise.




Popular Korean Fashion Brand Stores in Myeongdong
Many famous domestic local fashion brands have set up expansive flagship stores in the tourist-heavy area of Myeongdong to boost global visibility and offer elevated shopping experiences.
Overview of popular Korean brands and clothing stores in Myeongdong (in no particular order):
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MUSINSA - multi-brand fashion hub of predominantly K-fashion & streetwear.
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Musinsa Standard - famous Korean private label fashion brand for quality modern casual wear.
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NICK & NICOLE - leading K-Fashion brand with minimalism & contemporary designs.
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SPAO - the 'UNIQLO of South Korea'.
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emis - trendy & minimalist Korean streetwear (women & unisex) & pets apparel (e.g beanie, jacket, hoodie). Known especially its signature logo baseball caps, bags & accessories.
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Matin Kim - Korean designer fashion brand focuses on creating a fashion culture wearable in daily life, endorsed by numerous celebrities & K-Pop idols.
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COVERNAT - Korean streetwear label with vintage‑inspired military, outdoor casual styles & accessories.
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MARITHÉ FRANÇOIS GIRBAUD - founded in France, relaunched & rebranded in Korea by Korean company, LAYER in 2019. Trendy K-Fashion beloved by K-Pop idols & stylish locals.
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Kodak (apparel) - the success of retro branding into popular fashion brand, launched in 2020 by Korean fashion corporation, Highlight Brands.
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DISCOVERY EXPEDITION (apparel) - premium lifestyle outdoor clothing, launched in 2012 by major Korean fashion company F&F.
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MLB (apparel) - hip & casual streetwear with diverse line-up of caps, running shoes, outerwear, bags & swimwear. Launched in 1997 by major Korean fashion company F&F.
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FILA 1911 - sports fashion & trendy lifestyle products. FILA is originally from Italy but owned by Misto Holdings (South Korea) since 2007.
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Sinoon - romantic & easy style for women.
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the Barnnet - popular Korean designer fashion brand.
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SPACE H by HAZZYS - offers multi-level cultural & shopping space.
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wacky willy - fuses fashion, street culture & art to deliver unique & vibrant apparel.
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TOPTEN - budget-friendly men, women, kids & babies casual wear.
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8 seconds - affordable casual wear & accessories, owned by Samsung C&T Corporation.
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LIFEWORK - a large lifestyle store that combines trendy fashion, cute merchandise & a relaxing cafe.
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ALAND - fashion hub of independent brands & emerging designers.
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NYUNYU HOUSE - a pretty store (2F & 3F) with an extensive selection of nicely-arranged women clothing, accessories & lifestyle items at wholesale prices.
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MPlayground - a street fashion shopping brand known for its signature blue shipping container exterior design.
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Rainbow - clothing store with trendy & reasonably-priced clothes.
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ROOT MYEONGDONG - vintage wholesale fashion.
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SATUR ARCHIVE - contemporary casual brand of Korea.
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Verish - highly-rated for its comfortable and seamless bra, underwear & active wear.
MUSINSA Store Myeongdong
MUSINSA opened its second store in Myeongdong, 'MUSINSA Store Myeongdong' on 30 Janurary 2026.
The store spans a massive floor area of 992sqm from B1F to B3F, featuring over 110 brands including MUSINSA KICKS (footwear), MUSINSA GIRLS and MUSINSA YOUNG. Basement level showcases bags, caps and logo-driven items.
MUSINSA Store Myeongdong is located 4 mins walk from Euljiro 1(il)-ga Station (exit 6), 7 mins walk from Myeongdong Station (exit 6) or 3 mins walk from its first store, Musinsa Standard Myeongdong.






Musinsa Standard Myeongdong
Opened in March 2024, Musinsa Standard Myeongdong offers quality modern casual wear at an affordable price. The store has emerged as a must-visit shopping destination for many international visitors. Located across the road from Lotte Department Store/Euljiro 1(il)-ga Station (exit 6, 1 min walk), Musinsa Standard Myeongdong spans over 3 floors with immediate tax refund service.






NICK & NICOLE Myeongdong Flagship Store
Nick & Nicole is a leading K-Fashion brand that pursues minimalism and contemporary designs with a variety of popular items, including the Butterfly and Nicole Rose series. Besides the latest and trendy women wear and accessories, you can also find a good selection of perfumes. NICK & NICOLE Myeongdong Flagship Store is located 2 mins walk from Myeongdong Station (exit 6, 2nd left turn after ALAND/just before BANILA CO pink building)






SPAO Myeongdong Branch
SPAO Myeongdong Branch is a large store located 2 mins walk from Myeongdong Station (exit 6, 1st left turn on exit). SPAO is Korea's leading fast fashion brand, often associated as the 'Korean version of UNIQLO'. The Myeongdong store spreads over 3 floors from casual to office wear for both men and women, children's clothing, accessories and fun character collaborations (e.g. pokemon, damgomi, sanrio, hello kitty, project sekai colorful stage).






Other Korean Brands & Clothing Stores in Myeongdong
🐾click on the store's below for their map location & opening hours on Naver Map (in no particular order).

Popular International Fashion Brand Stores in Myeongdong
Popular international fashion brand stores in Myeongdong (in no particular order):
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UNIQLO
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THE NORTH FACE
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adidas
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lululemon
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H&M
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Nike
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new balance
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EIDER
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CONVERSE
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SKECHERS
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ABC-MART
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SALOMON
UNIQLO Myeongdong
UNIQLO Myeongdong is the largest UNIQLO global flagship store in Korea, opened on 22 May 2026. The store spans about 3,200 sqm across 3 floors and carries the full LifeWear range for women, men, children and babies.
It also includes a 'UT Zone' showcasing the latest UNIQLO graphic T-shirts collections alongside the popular UTme! service which allows customers to create custom T-shirts and tote bags with special designs exclusive to UNIQLO Myeongdong. The top floor also houses RE.UNIQLO STUDIO, a repair and alteration service offered in select global stores.
Floor Guide
1F - WOMEN, MEN, UT
2F - WOMEN, KIDS & BABIES
3F - MEN, TAX REFUND, STUDIO
UNIQLO Myeongdong is located 3 mins walk from Myeongdong Station (line 4, exit 5/6) in the same building as Le Meridien Seoul Myeongdong and Moxy Seoul Myeongdong; along the way to the popular money chargers near China Embassy.












adidas Brand Flagship Seoul
adidas Brand Flagship Seoul is one of the world's largest adidas stores spanning 2501m² over 2 floors. Located 2 mins walk straight from Myeongdong Station (exit 6), the Myeongdong flagship store offers the full Adidas collection, including Sports Performance, Originals and Y-3.
A visit to its 2nd floor's City Shop (Seoul Exclusive) and customisation experience zone where you make your own t-shirt design and football jersey marking (player's name & number, league patch) is highly recommended.
💡There is another big adidas store, adidas Originals Myeongdong located 2 mins walk from adidas Brand Flagship Store or Myeongdong Station (exit 6, 1st left turn).






Other International Fashion Brand Stores in Myeongdong
🐾click on the store's below for their map location & opening hours on Naver Map (in no particular order).

Myeongdong Shopping Malls
Popular shopping malls in Myeongdong include:
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Noon Square (Nike, ZARA, WIGGLE WIGGLE TOWN, EVISU, etc)
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LOTTE Department Store (flagship store)
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Shinsegae Department Store (flagship store)

OLIVE YOUNG Central Myeongdong Town & Other Branches in Myeongdong
OLIVE YOUNG is the leading health and beauty store in Korea and a must-visit for many beauty-lovers. It offers a one-stop-shop for many popular K-Beauty brands (e.g. AESTURA, ROUND LAB, medicube, Anua, MEDIHEAL, goodal, Torriden, Beauty of Joseon, numbuzin, VT, SKIN1004, BIODANCE, ILLIYOON, rom&nd, CLIO) and K-Food brands (e.g. FOODOLOGY, LACTO FIT, Flimeal, VITALBEAUTIE).
With OLIVE YOUNG's immense popularity, there are a total of 9 OLIVE YOUNG stores just between Myeongdong Station and Euljiro 1(il)-ga Station in Myeongdong.
🐾click on the store's below for their map location & opening hours on Naver Map with listing order from Myeongdong's 2 largest stores, following by the store's location from Euljiro 1(il)-ga Station to Myeongdong Station.
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OLIVE YOUNG Central Myeongdong Town - The largest & latest OLIVE YOUNG store in Myeongdong, opened on 26 March 2026. A massive 3-storey store with the largest selection of items (1,000 brands & 15,000 products) among all Olive Young stores.
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OLIVE YOUNG Myeongdong Town - The 2nd largest OLIVE YOUNG store in Myeongdong & top-grossing Olive Young store in Korea. This flagship store is also referred as OLIVE YOUNG Myeongdong Global.
💡OLIVE YOUNG stores offers instant tax refund with minimum purchase of ₩15,000 when presented with physical passport during payment.









Trending Korean Pharmacies in Myeongdong
With the popularity surge of Korean pharmaceutical-grade and clinically-tested skincare products from treating acne, pigmentation, post-procedure recovery to PDRN, Korean pharmacies have since emerged as the new must-visit destinations for many tourists interested in skincare, after OLIVE YOUNG in Korea.
Reflecting on this trend, many 'new-gen' tourist-friendly pharmacies (e.g. Berry New Pharmacy, Ready Young Pharmacy) with big store, eye-catching shopfront, multi-language product shelf labels, multilingual staff and tourist facilities (e.g. tax refund) have opened up along the main streets in Myeongdong.
Here are the popular pharmacies to check out in Myeongdong with listing order from Euljiro 1(il)-ga Station towards Myeongdong Station:
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Hubase Hi Pharmacy
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Oasis Pharmacy
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Hi Pharmacy
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Berry New Pharmacy
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Ready Young Pharmacy
💡All of them are opened till late (@23:00) with Ready Young Pharmacy opened till 00:30, offer tax refunds & multilingual staff. A selected few have tax refund machines in store too.
Hubase Hi Pharmacy 휴베이스 하이약국
Hubase Hi Pharmacy is located at the side of Metro Hotel Myeongdong, right next to 7-ELEVEN and 1 min walk from Euljiro 1(il)-ga Station, exit 5. Opened since 2014, this is probably the biggest traditional pharmacy in Myeongdong. Among other things, the store is well-stocked with the latest and most popular pharmaceutical grade skincare products, particularly the full range of Dr. Reju-All.
💡Hop in store if you are interested in the hottest pharmaceutical grade skincare products from established brands.










Oasis Pharmacy 오아시스약국
Oasis Pharmacy is located opposite Metro Hotel Myeongdong, 1 min walk from Hubase Hi Pharmacy or 2 mins walk from Euljiro 1(il)-ga Station (exit 5/6). The store projects a pleasant atmosphere the moment you walked in. All products in store are neatly organised with good product information in 3 different languages (i.e. English, Chinese & Japanese).
💡If you would like learn more about Korean pharmaceutical grade skincare products, their differences and which is more suitable for you, check out Oasis Pharmacy.










Berry New Pharmacy 명동베리뉴약국
Berry New Pharmacy is located 3 mins walk straight from Myeongdong Station (exit 6), along the main shopping street of Myeongdong, explaining its popularity. The pharmacy carries vast number of products with many staff speaking different languages ready to assist you. They have another branch in Hongdae, another popular tourist destination.
💡This is the store to get to know the massive number of Korean pharmaceutical grade skincare products. As this is a busy store, you can take the opportunity to check out which are the most popular products people are grabbing up.




Ready Young Pharmacy 명동레디영약국
Ready Young Pharmacy is ideally located 1 min walk from Myeongdong Station (exit 6, take the 1st left turn & you will see the pharmacy just ahead). This is a fairly big pharmacy with 2 other branches in Hongdae and Gangnam.
💡Ready Young Pharmacy is the nearest 'new gen' pharmacy from Myeongdong Station.



Korean Cosmetic Brand Stores in Myeongdong
With the popularity of Olive Young and rising popularity of pharmacy skin care, there is a significant drop in the number of standalone Korean cosmetic/skincare brand stores that have once dominate the streets of Myeongdong with their eye-catching big storefront. On the other hand, Korea's first discount beauty outlet, OFF BEAUTY, a budget alternative to Olive Young is rapidly expanding with new stores opening in 2026.
The Korean cosmetic brand stores & OFF BEAUTY in Myeongdong (in no particular order):
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OFF BEAUTY Myeongdong Square - Downtown beauty warehouse outlet
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LANEIGE
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TIRTIR
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VT Cosmetics
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MISSHA
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BANILA CO
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innisfree
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the SAEM
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NATURE REPUBLIC
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THE FACE SHOP
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TONY MOLY
🐾click on the store's below for their map location & opening hours on Naver Map (in no particular order).


















































