Top 21 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.


Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Sungshin Women's University Shopping District, Kondae, Hondae and Edae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.

Explore the BEST shopping places in Seoul, by KoreaToDo

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Myeongdong Shopping Street
The shopping mecca
Dongdaemun Best Shopping Malls
Fashion malls / Late night shopping
LOTTE Mart @ Seoul Station
Korean food
Gangnam Shopping District
Large Korean fashion brand stores
Express Bus Terminal Underground Shoppin
Best underground shopping
Gangnam Station Underground Shopping Center
Underground shopping
Sungshin Womens University Shopping District
University district
Kondae (Konkuk Univ. Shopping Area)
University district
Sinchon & Ewha Womans University Shopping District - Fashion Street
University district
Hongdae (Hongik University Street)
University district
Itaewon Street
Distinctive fashion
incl. Ssamziegil shopping complex
Rooftop cafes, shops & galleries
Apgujeong Rodeo Street
Luxury fashion
Sinsadong Garosu-gil
Luxury fashion
Sulwhasoo Flagship Store
Store Exclusive Products & Services
Cheongdam-dong Fashion Street
Luxury fashion
Lotte Department Store
Flagship store
Shinsegae Department Store
Flagship store
Hyundai Department Store
Flagship store
Galleria Department Store
Flagship store
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Recommended Day Tours from Seoul - Gangchon Rail Bike | KoreaToDo

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WINTER ONLY - Limited Time Experiences (from Seoul)
Pyeongchang Trout Festival & Ice Fishing Winter Day Tour
Yongpyong Ski Resort Day Tour
Pyeongchang Alpensia Ski Resort Day Tour
₩48,000✦Sled︱Ski | Pvt. or Grp. Lesson
Alpaca Pasture, Snow Sledding & Strawberry Picking Day Tour
₩73,000✦Strawberry Picking & Jam Making
Vivaldi SnowyLand, Garden of Morning Calm Lighting Festival & Strawberry Picking Day Tour
₩80,000✦Sled+Gondola+Strawberry Picking
Vivaldi Park Snowy Land & Ski Tickets
₩29,000✦Snowy Land︱Gondola︱Ski
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