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Top 26 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.
 
Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall (GOTO MALL) at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Sungshin Women's University Shopping District, Kondae, Hondae and Edae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.
 

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Explore the BEST shopping places in Seoul, by KoreaToDo

1. Well-known & Favourite Shopping Destinations 🎀

2. Popular Underground Shopping Malls 🎀

3. Traditional Street/Unique Shopping Experiences 🎀

4. Popular Supermarkets 🎀

5. University Shopping Districts 🎀

6. Outlets & Premium Outlets Shopping 🎀

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

Golden Blue Marina Kayak / Sunset Kayak Experience @Han River

Golden Blue Marina Kayak / Sunset Kayak Experience @Han River

4.0★

1hr / 1.5hr (sunset)

Vivaldi Park Resort Pass (Luge World, Sheep Farm, Sky Swing) Day Tour

Vivaldi Park Resort Pass (Luge World, Sheep Farm, Sky Swing) Day Tour

4.7★

plenty of exciting adventures!

K-Beauty Skincare Products & Lipstick Making Experience

K-Beauty Skincare Products & Lipstick Making Experience

4.9★

tailor-made your own skincare

Incheon Day Tour (Ganghwa Luge, Rail Bike, Wolmido & Fairy Tale Village)

Incheon Day Tour (Ganghwa Luge, Rail Bike, Wolmido & Fairy Tale Village)

4.6★

enjoy the best of Incheon!

Nail Art & Hairstyling Experience at OLRANG, Hongdae

Nail Art & Hairstyling Experience at OLRANG, Hongdae

4.5★

onsite English translation

Cheongpung Lakeside Cable Car, Lake Cruise & Uirimji Reservoir Day Tour

Cheongpung Lakeside Cable Car, Lake Cruise & Uirimji Reservoir Day Tour

new

2.3km cable car ride. Top 100!

Yeo Yong Guk Korean Traditional Medicine Spa Packages

Yeo Yong Guk Korean Traditional Medicine Spa Packages

4.7★

must-go wellness place by KTO

Nami Island, Alpaca World & Samaksan Mountain Lake Cable Car Day Tour

Nami Island, Alpaca World & Samaksan Mountain Lake Cable Car Day Tour

4.7★

longest cable car in Korea!

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

❄️WINTER PICKS❄️ Handpicked Experiences from Seoul

Vivaldi Park Ski Resort One Day Ski Learning Tour

Vivaldi Park Ski Resort One Day Ski Learning Tour

2 Dec - 5 Mar 2024

₩77,000

shuttle bus✦ski✦snowbard✦lesson

Cheongyang Ice Fountain Festival Day Tour

Cheongyang Ice Fountain Festival Day Tour

23 Dec - 28 Feb 2024

₩62,200

enjoy the Alps Village in Winter

Elysian Gangchon Winter Ski Day Tour

Elysian Gangchon Winter Ski Day Tour

1 Dec - 29 Feb 2024

₩62,500

transfers✦sightseeing✦sled✦lesson

Eobi Ice Valley, Nami Island & Alpaca World Day Tour

Eobi Ice Valley, Nami Island & Alpaca World Day Tour

18 Dec - 4 Mar 2024

₩82,800

ice wall formed by frozen waterfall

Jisan Ski Resort Ski Package Day Tour

Jisan Ski Resort Ski Package Day Tour

5 Dec - 1 Mar 2024

₩78,300

transfers✚ski gear✚30mins lesson

​Nami Island, The Garden of Morning Calm & Strawberry Picking Day Tour

​Nami Island, The Garden of Morning Calm & Strawberry Picking Day Tour

18 Dec - 17 Mar 2024

₩93,900

incl. strawberry jam making

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