Top 21 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.

 

Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Sungshin Women's University Shopping District, Kondae, Hondae and Edae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.

Explore the BEST shopping places in Seoul, by KoreaToDo

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Myeongdong Shopping Street
The shopping mecca
Dongdaemun Best Shopping Malls
Fashion malls / Late night shopping
LOTTE Mart @ Seoul Station
Korean food
Gangnam Shopping District
Large Korean fashion brand stores
Express Bus Terminal Underground Shoppin
Best underground shopping
Gangnam Station Underground Shopping Center
Underground shopping
Sungshin Womens University Shopping District
University district
Kondae (Konkuk Univ. Shopping Area)
University district
Sinchon & Ewha Womans University Shopping District - Fashion Street
University district
Hongdae (Hongik University Street)
University district
Itaewon Street
Distinctive fashion
Insadong
incl. Ssamziegil shopping complex
Samcheongdong
Rooftop cafes, shops & galleries
Apgujeong Rodeo Street
Luxury fashion
Sinsadong Garosu-gil
Luxury fashion
Sulwhasoo Flagship Store
Store Exclusive Products & Services
Cheongdam-dong Fashion Street
Luxury fashion
Lotte Department Store
Flagship store
Shinsegae Department Store
Flagship store
Hyundai Department Store
Flagship store
Galleria Department Store
Flagship store
KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

Shinsegae Duty Free Myeongdong/Gangnam Store Voucher

Shinsegae Duty Free Myeongdong/Gangnam Store Voucher

4.5★

tourist exclusive

L'atelier Museum Ticket in Dongdaemun

L'atelier Museum Ticket in Dongdaemun

4.4★

Paulin Pancake in Seoul

Paulin Pancake in Seoul

4.8★

Myeongdong, Gangnam, etc

CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

4.8★

beatboxing, breakdancing…

Korean Top Celebrity Hair Styling Experience at Jenny House

Korean Top Celebrity Hair Styling Experience at Jenny House

4.8★

onsite eng/chn translation

​Nami Island, The Garden of Morning Calm & Strawberry Picking Day Tour

​Nami Island, The Garden of Morning Calm & Strawberry Picking Day Tour

4.6★

incl. strawberry jam making

Dragon Hill Spa Admission Ticket

Dragon Hill Spa Admission Ticket

4.4★

Korean traditional spa

Alpaca World, Jade Garden & Mt. Gubongsan Observatory Day Tour

Alpaca World, Jade Garden & Mt. Gubongsan Observatory Day Tour

4.5★

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

❀ SPRING ONLY ❀ Handpicked Experiences from Seoul

Private Sightseeing Charter Trip for Jinhae Cherry Blossom Festival

Private Sightseeing Charter Trip for Jinhae Cherry Blossom Festival

27 Mar - 10 Apr 2020

₩100,000

freedom of customizing your own itinerary

Wonmisan Azalea Festival & Ilsan Lake Park Cherry Blossoms Tour

Wonmisan Azalea Festival & Ilsan Lake Park Cherry Blossoms Tour

6-17 Apr 2020

₩60,000

incl strawberry picking

Taean Flower Festivals Trip with Strawberry Picking Experience

Taean Flower Festivals Trip with Strawberry Picking Experience

10 Apr - 10 May 2020

₩70,000

Tulip Festival✦Magnolia Festival

Jinhae Cherry Blossom Festival Day Tour

Jinhae Cherry Blossom Festival Day Tour

27 Mar - 6 Apr 2020

₩46,500

Korea's biggest spring festival

Gyeongpo Cherry Blossom & Daegwallyeong Sheep Farm Tour

Gyeongpo Cherry Blossom & Daegwallyeong Sheep Farm Tour

6-17 Apr 2020

₩70,000

admire thousands of cherry blossom trees

Ganghwa Island Cherry Blossom Evening Tour with Luge Ride Experience

Ganghwa Island Cherry Blossom Evening Tour with Luge Ride Experience

15-22 Apr 2020

₩68,000

Chasing Cherry Blossoms Tour (3 Spots)

Chasing Cherry Blossoms Tour (3 Spots)

6-15 Apr 2020

₩49,400

incl. gimbap for lunch

Incheon Cherry Blossom Season Day Trip (Rail Bike, Wolmido Island, etc)

Incheon Cherry Blossom Season Day Trip (Rail Bike, Wolmido Island, etc)

9-16 Apr 2020

₩65,000

incl. seafood sliced noodles for lunch

Seoul King Cherry Blossoms Trip

Seoul King Cherry Blossoms Trip

25 Apr - 4 May 2020

₩50,000

3 specially selected locations in Seoul

What to See and Do in South Korea

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