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KoreaToDo - What to Do & See in South Korea

Top 34 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.
 
Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall (GOTO MALL) at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Hongdae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.
 

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Explore the BEST Shopping Places in Seoul

1. Well-known & Favourite Shopping Destinations 🎀

2. Popular Underground Shopping Malls 🎀

3. Traditional Street/Unique Shopping Experiences 🎀

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

4.9★

flexible usage in 1/multiple txns

Dam Hye Won Scalp Lounge City Hall Branch

Dam Hye Won Scalp Lounge City Hall Branch

4.9★

advanced 3Waveform tech.

SPAO Shopping 10% Discount Coupon

SPAO Shopping 10% Discount Coupon

4.9★

leading SPA fashion brand

Art De La Peau Massage Shop in Myeongdong

Art De La Peau Massage Shop in Myeongdong

4.9★

K-beauty by the professionals

Personal Color Analysis & Makeup by Colorize in Gangnam

Personal Color Analysis & Makeup by Colorize in Gangnam

4.8★

1:1-2 private analysis, 80-90 mins

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

4.5★

Dongmyo Station (line 1/6 exit 6)

Hairstyling Experience at OLRANG in Hongdae

Hairstyling Experience at OLRANG in Hongdae

4.5★

onsite English translation

Show Musical Wild Wild Ticket in Seoul

Show Musical Wild Wild Ticket in Seoul

4.9★

EXCLUSIVE for women age 19+

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

🥁 SEASONAL HOT PICKS🥁 Handpicked Experiences from Seoul

2025 Songdo BEER FESTIVAL in Incheon

2025 Songdo BEER FESTIVAL in Incheon

22 - 30 Aug 2025

₩20,000

Online Special Coupon

Seoraksan National Park, Nami Island & Garden of Morning Calm Day Tour

Seoraksan National Park, Nami Island & Garden of Morning Calm Day Tour

1 Oct - 28 Nov 2025

₩121,400

spectacular landscapes of Korea

Apple Picking, Garden of Morning Calm & Pocheon Art Valley Day Tour

Apple Picking, Garden of Morning Calm & Pocheon Art Valley Day Tour

~ 30 Nov 2025

₩113,300

tasty organic Korean apples

Jeonju Hanok Village & Jangtaesan Fall Foliage Day Tour

Jeonju Hanok Village & Jangtaesan Fall Foliage Day Tour

17 Sep - 14 Nov 2025

₩85,300

spectacular autumn atmosphere

Mt. Naejangsan from Seoul

Mt. Naejangsan from Seoul

27 Oct - 14 Nov 2025

₩64,800

optional drop off in Busan

The 62nd Suwon Hwaseong Cultural Festival Day Tour

The 62nd Suwon Hwaseong Cultural Festival Day Tour

27 Sep - 4 Oct 2025

₩56,000

UNESCO World Cultural Heritage event

What to See and Do in South Korea

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