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Top 26 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.
 
Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall (GOTO MALL) at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Sungshin Women's University Shopping District, Kondae, Hondae and Edae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.
 

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Explore the BEST shopping places in Seoul, by KoreaToDo

1. Well-known & Favourite Shopping Destinations 🎀

2. Popular Underground Shopping Malls 🎀

3. Traditional Street/Unique Shopping Experiences 🎀

4. Popular Supermarkets 🎀

5. University Shopping Districts 🎀

6. Outlets & Premium Outlets Shopping 🎀

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

Seoul Personal Color Group Consulting Experience Using Self-Tester

Seoul Personal Color Group Consulting Experience Using Self-Tester

4.6★

Hongdae/Garosu-gil Branch

Wild Wild <After Party> Musical Seoul

Wild Wild <After Party> Musical Seoul

4.9★

EXCLUSIVE for women age 19+

Nail Art & Hairstyling Experience at OLRANG, Hongdae

Nail Art & Hairstyling Experience at OLRANG, Hongdae

4.5★

onsite English translation

Incheon Day Tour (Ganghwa Luge, Rail Bike, Wolmido & Fairy Tale Village)

Incheon Day Tour (Ganghwa Luge, Rail Bike, Wolmido & Fairy Tale Village)

4.7★

enjoy the best of Incheon!

Yeo Yong Guk Korean Traditional Medicine Spa Packages

Yeo Yong Guk Korean Traditional Medicine Spa Packages

4.7★

must-go wellness place by KTO

Hwadam Forest, Ludencia Theme Park & Yeoju Outlet Day Tour

Hwadam Forest, Ludencia Theme Park & Yeoju Outlet Day Tour

5.0★

Art De La Peau Massage Shop in Myeongdong

Art De La Peau Massage Shop in Myeongdong

4.8★

K-beauty by the professionals

Nami Island, Alpaca World & Chuncheon King Canoeing Day Tour

Nami Island, Alpaca World & Chuncheon King Canoeing Day Tour

4.7★

Top 100 Must-Visit Spots

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

🌸SPRING PICKS🌸 Handpicked Experiences from Seoul

Chasing Cherry Blossom & Spring Flowers Day Tour

Chasing Cherry Blossom & Spring Flowers Day Tour

29 Mar - 14 Apr 2024

₩69,600

3 best spots of the day in Seoul/Gyeonggi

Taean Tulip Festival & Strawberry Picking Day Tour

Taean Tulip Festival & Strawberry Picking Day Tour

12 Apr - 7 May 2024

₩107,600

500g strawberry picking

Jeonju Hanok Village, Wansan Park & Gakwonsa Temple Day Tour

Jeonju Hanok Village, Wansan Park & Gakwonsa Temple Day Tour

8-23 Apr 2024

₩97,000

King Cherry Blossom Festival

Pink King Cherry Blossom Tour (Spring Flower Festival, Gaesimsa & Munsusa)

Pink King Cherry Blossom Tour (Spring Flower Festival, Gaesimsa & Munsusa)

14-29 Apr 2024

₩95,000

king cherry blossoms are larger & denser

Hwadam Botanic Garden, Nami Island & Gangchon Railbike Day Tour

Hwadam Botanic Garden, Nami Island & Gangchon Railbike Day Tour

29 Mar 2024 ~

₩108,900

Pink King Cherry Blossom Tour (Wansan Flower Garden, Jeonju Hanok Village)

Pink King Cherry Blossom Tour (Wansan Flower Garden, Jeonju Hanok Village)

15-28 Apr 2023

₩84,300

& Gakwonsa Temple

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