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KoreaToDo - What to Do & See in South Korea

Top 34 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.
 
Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall (GOTO MALL) at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Hongdae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.
 

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Explore the BEST Shopping Places in Seoul

1. Well-known & Favourite Shopping Destinations 🎀

2. Popular Underground Shopping Malls 🎀

3. Traditional Street/Unique Shopping Experiences 🎀

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

4.9★

flexible usage in 1/multiple txns

Yeo Yong Guk Korean Traditional Medicine Spa Packages

Yeo Yong Guk Korean Traditional Medicine Spa Packages

4.7★

must-go wellness place by KTO

Seoul Gangnam Personal Color Analysis by COLORIZE

Seoul Gangnam Personal Color Analysis by COLORIZE

4.8★

1:1-2 private analysis, 80-90 mins

Art De La Peau Massage Shop in Myeongdong

Art De La Peau Massage Shop in Myeongdong

4.8★

K-beauty by the professionals

Nail Art & Hairstyling Experience at OLRANG, Hongdae

Nail Art & Hairstyling Experience at OLRANG, Hongdae

4.5★

onsite English translation

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

4.5★

Dongmyo Station (line 1/6 exit 6)

Dam Hye Won Scalp Lounge City Hall Branch

Dam Hye Won Scalp Lounge City Hall Branch

4.9★

advanced 3Waveform tech.

THE MAN Alive Choice Musical Seoul Ticket

THE MAN Alive Choice Musical Seoul Ticket

4.7★

for women age 19+ ONLY

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

🥁 SEASONAL HOT PICKS🥁 Handpicked Experiences from Seoul

Busan, Cheonan, Gyeongju & Yeosu K-Pop Concert from Seoul by KTX

Busan, Cheonan, Gyeongju & Yeosu K-Pop Concert from Seoul by KTX

May - Jun 2025

₩79,700

get on the K-Pop adventure!

2025 Pohang International Fireworks Festival (from Seoul)

2025 Pohang International Fireworks Festival (from Seoul)

1 Jun 2024

₩112,500

incl. Hwanho Park Space Walk

ALADDIN The Musical Ticket in Seoul

ALADDIN The Musical Ticket in Seoul

May - Jun 2025

₩132,000

Disney’s beloved musical in Seoul!

BLACKPINK Seoul Concert 2025

BLACKPINK Seoul Concert 2025

5-6 Jul 2025

TBA

BLACKPINK 2025 World Tour!

2025 The 2nd MY PACE Hangang Triathlon Festival Ticket

2025 The 2nd MY PACE Hangang Triathlon Festival Ticket

30 May - 1 Jun 2025

₩24,000

unique Fitness Experience in Seoul!

Sanjeong Lake, Waterfall & Pocheon Herb Island Day Tour (Summer)

Sanjeong Lake, Waterfall & Pocheon Herb Island Day Tour (Summer)

May - Jun 2025

₩80,000

Lavender Festival in MAY & JUNE

What to See and Do in South Korea

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