top of page
KoreaToDo - What to Do & See in South Korea

Top 34 Favourite Shopping Heaven in Seoul

Korea has emerged as one of the hottest fashion cities in the world, attracting visitors with its latest trends and unique styles.

Seoul is the center of shoppers' paradise for everything 'Made In Korea', from its well-known cosmetics brands, to clothing, accessories, shoes, bags and even food products.
 
Seoul provides a fun shopping experience from the shopping mecca in Myeongdong, late night fashion malls at Dongdaemun, large underground shopping mall (GOTO MALL) at Express Bus Terminal, luxurious designer brands at Gangnam, popular budget shopping at the university districts (i.e. Hongdae), flagship stores of the large department stores (i.e. Lotte, Hyundai & Galleria) and the international hub at Itaewon.
 

For the list on most popular Korean brands in Fashion, Cosmetics, Sportswear, Bags and Accessories available at Myeongdong in Seoul, check out Myeongdong Shopping District.

Explore the BEST Shopping Places in Seoul

1. Well-known & Favourite Shopping Destinations 🎀

2. Popular Underground Shopping Malls 🎀

3. Traditional Street/Unique Shopping Experiences 🎀

KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

OLIVE YOUNG Mobile Coupon (cash voucher ₩5,000/₩10,000/₩30,000)

4.9★

flexible usage in 1/multiple txns

Dam Hye Won Scalp Lounge City Hall Branch

Dam Hye Won Scalp Lounge City Hall Branch

4.9★

advanced 3Waveform tech.

SPAO Shopping 10% Discount Coupon

SPAO Shopping 10% Discount Coupon

4.9★

leading SPA fashion brand

Art De La Peau Massage Shop in Myeongdong

Art De La Peau Massage Shop in Myeongdong

4.9★

K-beauty by the professionals

Personal Color Analysis & Makeup by Colorize in Gangnam

Personal Color Analysis & Makeup by Colorize in Gangnam

4.9★

1:1-2 private analysis, 80-90 mins

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

SPAREX Jjimjilbang Sauna Admission Ticket (Seoul Dongmyo Branch)

4.4★

Dongmyo Station (line 1/6 exit 6)

Hairstyling Experience at OLRANG in Hongdae

Hairstyling Experience at OLRANG in Hongdae

4.5★

onsite English translation

Show Musical Wild Wild Ticket in Seoul

Show Musical Wild Wild Ticket in Seoul

4.9★

EXCLUSIVE for women age 19+

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

🏂 SEASONAL HOT PICKS🏂 Handpicked Experiences from Seoul

Vivaldi Park Ski Resort Day Ski Tour (Lesson, Ski Suits & Equipment)

Vivaldi Park Ski Resort Day Ski Tour (Lesson, Ski Suits & Equipment)

5 Dec - 8 Mar 2026

₩95,100

shuttle bus✦ski✦snowbard✦lesson

High1 Ski Resort: Snow World Winter Playground Day Tour (Lounge Services)

High1 Ski Resort: Snow World Winter Playground Day Tour (Lounge Services)

24 Dec - 28 Feb 2026

₩70,000

transfers✚gondola✚sled✚playground

Elysian Gangchon Ski Resort, Eobi Ice Valley & Nami Island Day Tour

Elysian Gangchon Ski Resort, Eobi Ice Valley & Nami Island Day Tour

22 Dec - 28 Feb 2026

₩52,600

sightseeing✦sled✦ski lesson

Eobi Ice Valley, Strawberry Picking, Nami Island & Garden of Morning Calm Tour

Eobi Ice Valley, Strawberry Picking, Nami Island & Garden of Morning Calm Tour

15 Dec - 13 Mar 2026

₩100,000

incl. Morning Calm Lighting Festival

Elysian Gangchon Ski & Glamping Experience (2D1N, Starlight Caravan)

Elysian Gangchon Ski & Glamping Experience (2D1N, Starlight Caravan)

6 Dec - 4 Mar 2026

₩193,300

transfers✚ski clothing✚gear✚lessons✚stay

Eobi Ice Valley, Alpaca World, Nami & Garden of Morning Calm Light Festival

Eobi Ice Valley, Alpaca World, Nami & Garden of Morning Calm Light Festival

15 Dec - 15 Mar 2026

₩101,200

experience Korea’s best winter fun!

What to See and Do in South Korea

  • Facebook
  • Instagram
© 2026 KoreaToDo.com
bottom of page