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46 Must Visit Places & Activities To Do in Seoul, Korea
KoreaToDo handpicked collection of must visit places and activities to do in Seoul across a wide range of cultural, most popular, hidden secrets and local favourite hunts.
The Seoul Must-visits and Must-do Collection offer quick picks for the first timers to Seoul, busy travellers with little planning time, travellers with short holiday in Korea and perhaps fresh ideas for the seasoned travellers.
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Which are your favourites and how many have you visited? ENJOY!
3. Shopping Districts
Myeongdong and Hongdae and Seongsu are 3 hot favourite shopping districts for many visitors to Seoul!
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Besides shopping, there are many fabulous cafes and restaurants (+street food in Myeongdong). You can also catch Korea's longest running and award winning show, NANTA.â
4. Cafe Streets
Seoul is a cafe lover's paradise! Many include their own bakeries and pastries.
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Recommended popular cafe streets/areas:
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Ikseondong Hanok Village - vehicle-free area to explore the interesting alleys
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Bukchon & Around Anguk Station - many famous bakeries & restaurants, expect to queue
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Seochon - historic charm
đĄget prep with catchtable reservation/waitlisting app
5. Starbucks (with unique environment & history)
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There is more to offer than just coffees, teas and sandwiches at these must-visit Starbucks Cafesââ.
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Top Starbucks Cafes:
6. Korean BBQ
With so many Korean BBQ Restaurants in Seoul, why not BBQ differently this time, over a king-size pot lit at Hansang Gadeuk BBQ Restaurant?
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Other recommended BBQ restaurants at:
7. Korean Traditional Markets
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KoreaToDo favourite picks include:
8. Seoul City Wall
The 18.6km long wall of cultural significance, surrounding the center of Seoul across 4 main mountains.
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KoreaToDo Top Picks:
10. Han River (Hangang) Parks
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Han River is a major river running through Seoul. 12 parks are created along Han River in Seoul, offering relaxation and sporting hub for the citizens.
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KoreaToDo Hot Picks: Parks with direct subway station access, unique attractions & activities to do (i.e. bicycle rental, duck boat rental, ferry cruises, etc):
12. Underground Malls
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There are many underground malls in Seoul. Of which, the Express Bus Terminal Underground Mall (GOTO MALL) stands out among the rest as the largest underground mall in Seoul with over 600 shops. You can find the latest fashion wear, paintings, household items, beddings, accessories and even plants & pots at GOTO MALL.
13. Korean Universities
Ewha Womans University is the largest university for women in Korea. It has the largest underground campus (ECC), designed by world renowned architect. The beautiful campus is within walking distance to subway station. There are great shopping and restaurants outside its campus too!
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In autumn, Yonsei University nearby is a must-visit for its autumn foliage!
14. Parks
With day tours to go and so many places to visit in Seoul, including palaces, shops, cafes and restaurants, parks are often given a miss by travellers unfortunately...
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Nonetheless, please do take some time to relax in nature and enjoy the beautiful seasonal flowers and plants Seoul Parks has to offer.
Hot picks include:
15. Theme Parks
2 popular amusement theme parks in Seoul with easy subway access:
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Lotte World Adventure Seoul - Indoor & outdoor theme park
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Seoul Land @Seoul Grand Park - nearby Seoul Zoo, Theme Garden, Sky Lift over the lake and Elephant Tram.â
16. Kakao Friends / Line Friends Flagship Stores
You can find your favourite and cutest Kakao Friends and Line Friends merchandise from toys, stationeries, clothing and lifestyle items... only in South Korea!
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Best locations for both flagship stores located near subway stations:
17. Factory Outlets
Deal hunters for the popular brands like The North Face, Columbia, Fila, Adidas, New Balance, etc, check out the factory outlets in Seoul.
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Recommended picks near subway stations:
18. Olive Young
We can't leave out the cult favourite for beauty lovers, Olive Young!â
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Stock up your beauty products at:
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Olive Young N Seongsu -Largest Olive Young store in South Korea
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OLIVE YOUNG Central Myeongdong Town - 2nd largest store in Korea & largest in Myeongdong
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đĄIf you are new to Korean skincare, you can check out the bestsellers on their global site.
19. K-Fragrance
Korean fragrance is surging in popularity! It has become a major trend in K-beauty driven by their minimalist aesthetic, unique gentle scents and celebrity endorsements. You can even get your own customised perfume to lock in fond memories.
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2 best places to explore Korean fragrance brands:
20. Mega Shopping Malls
One-stop shopping and entertainment malls (+ hide from extreme weather) with direct connection to Seoul subway stations.
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KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets
â„ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.
â KoreaToDo recommends Klook.com, Asia leading in-destination service provider.
đŸSEASONAL HOT PICKSđŸ Handpicked Experiences from Seoul
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