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36 Must Visit Places & Activities To Do in Seoul, Korea

KoreaToDo handpicked collection of must visit places and activities to do in Seoul across a wide range of cultural, most popular, hidden secrets and local favourite hunts.

 

The Seoul Must-visits and Must-do Collection offer quick picks for the first timers to Seoul, busy travellers with little planning time, travellers with short holiday in Korea and perhaps fresh ideas for the seasoned travellers.

Which are your favourites and how many have you visited? ENJOY!

3. Shopping Districts

 

Myeongdong and Hongdae are 2 hot favourite shopping districts for many visitors to Seoul!

Besides shopping, there are many fabulous cafes and restaurants (+street food in Myeongdong). You can also catch Korea's longest running and award winning show, NANTA.

Myeongdong Shopping Street | Seoul, South Korea
Hongdae (Hongik University Street) | Seoul, South Korea

4. Cafe Streets 

Check out one of the rooftop cafes at the chic suburb of Samcheongdong. Enjoy your favourite drink and watch the sun sets over the beautiful horizon.

Other popular cafe streets/areas:

Samcheongdong - Cafe Breezin Rooftop Cafe | Seoul, South Korea
Ikseondong Hanok Village - Nakwon Station Cafe | Seoul, South Korea

5. Korean BBQ

 

With so many Korean BBQ Restaurants in Seoul, why not BBQ differently this time, over a king-size pot lit at Hansang Gadeuk BBQ Restaurant?

Other recommended BBQ restaurants at:

Top Must Visit Places & Activities To Do in Seoul - Korean BBQ | KoreaToDo
Wangbijib BBQ Restaurant | Seoul, South Korea

9. Han River (Hangang) Parks

Han River is a major river running through Seoul. 12 parks are created along Han River in Seoul, offering relaxation and sporting hub for the citizens.

KoreaToDo Hot Picks: Parks with direct subway station access, unique attractions & activities to do (i.e. bicycle rental, duck boat rental, ferry cruises, etc):

Ttukseom Hangang Park - KTD - Wall Painting 3.jpg
Top Must Visit Places & Activities To Do in Seoul - Han River (Hangang) Parks | KoreaToDo

11. Underground Malls

There are many underground malls in Seoul. Of which, the Express Bus Terminal Underground Mall (GOTO MALL) stands out among the rest as the largest underground mall in Seoul with over 600 shops. You can find the latest fashion wear, paintings, household items, beddings, accessories and even plants & pots at GOTO MALL.

Express Bus Terminal Underground Shopping Mall (GOTO MALL) | Seoul, South Korea
Express Bus Terminal Underground Shopping Mall (GOTO MALL) | Seoul, South Korea

12. Korean Universities

 

Ewha Womans University is the largest university for women in Korea. It has the largest underground campus (ECC), designed by world renowned architect. The beautiful campus is within walking distance to subway station. There are great shopping and restaurants outside its campus too!

In autumn, Yonsei University nearby is a must-visit for its autumn foliage!

Ewha Womans University | Seoul, South Korea
Yonsei University | Seoul, South Korea

13. Parks

 

With day tours to go and so many places to visit in Seoul, including palaces, shops, cafes and restaurants, parks are often given a miss by travellers unfortunately...

Nonetheless, please do take some time to relax in nature and enjoy the beautiful seasonal flowers and plants Seoul Parks has to offer.

 

Hot picks include:

Seoul Grand Park - Gwacheon Lake & Sky Lift | Seoul, South Korea
Seoul Forest | Seoul, South Korea

14. Kakao Friends / Line Friends Flagship Stores

 

You can find your favourite and cutest Kakao Friends and Line Friends merchandise from toys, stationeries, clothing and lifestyle items... only in South Korea!

Best locations for both flagship stores located near subway stations:

Hongdae - Kakao Friends Hongdae Flagship Store | Seoul, South Korea
Gangnam Shopping Street - Line Friends Gangnam Flagship Store | Seoul, South Korea

15. Factory Outlets

 

Deal hunters for the popular brands like The North Face, Columbia, Fila, Adidas, New Balance, etc, check out the factory outlets in Seoul.

Recommended picks near subway stations:

Lotte Outlets Seoul Station Branch | Seoul, South Korea
Hyundai City Outlets Dongdaemun | Seoul, South Korea

16. Olive Young

 

We can't leave out the cult favourite for beauty lovers, Olive Young!

Visit the largest Olive Young store in South Korea, Olive Young Myeongdong Flagship Store and stock up your beauty care products (e.g. masks, sun cream).

💡If you are new to Korean skincare, you can check out the bestsellers on their global site.

Olive Young Myeongdong Flagship Store | Seoul, South Korea
Olive Young Myeongdong Flagship Store | Seoul, South Korea

18. Theme Parks

 

2 popular amusement theme parks in Seoul with easy subway access:

Lotte World Adventure Seoul | Seoul, South Korea
Seoul Land  @Seoul Grand Park | Seoul, South Korea
KoreaToDo TOP PICKS - Tours, Activities & Discount Tickets

➥ Handpicked experiences by KoreaToDo for their uniqueness, value, popularity, price competitiveness and at times, tedious to reach by public transport.

Namsan Cable Car Round Trip Ticket (weekdays only & min. 2 pax)

Namsan Cable Car Round Trip Ticket (weekdays only & min. 2 pax)

4.7★

beautiful scenery of Seoul

Yeo Yong Guk Korean Traditional Medicine Spa Packages

Yeo Yong Guk Korean Traditional Medicine Spa Packages

4.7★

must-go wellness place by KTO

Lotte World 1 Day Pass & Lotte World Aquarium

Lotte World 1 Day Pass & Lotte World Aquarium

4.6★

located in the heart of Seoul

Seoul Tram Night Tour (Cheonggyecheon, City Hall, Blue House, Gwanghwamun)

Seoul Tram Night Tour (Cheonggyecheon, City Hall, Blue House, Gwanghwamun)

5.0★

fresh travel vibe!

Seoul Eland Hangang River Cruise (Day Cruise)

Seoul Eland Hangang River Cruise (Day Cruise)

4.4★

40 mins, multiple timings

Discover Seoul Pass (Lotte World, COEX Aquarium, Han River Cruises, etc)

Discover Seoul Pass (Lotte World, COEX Aquarium, Han River Cruises, etc)

4.7★

free access to >60 attractions

Hanbok Rental near Changdeokgung Palace by Dorothy Hanbok

Hanbok Rental near Changdeokgung Palace by Dorothy Hanbok

4.9★

Kid/Male hanbok available.

Private Transfer: Incheon Airport (ICN) to Seoul (1-3 or more pax/car)

Private Transfer: Incheon Airport (ICN) to Seoul (1-3 or more pax/car)

4.6★

Myeongdong, Hongdae, etc

 KoreaToDo recommends Klook.com, Asia leading in-destination service provider.

🍁 SEASONAL HOT PICKS🍁 Handpicked Experiences from Seoul

Naejangsan National Park Autumn Foliage Day Tour

Naejangsan National Park Autumn Foliage Day Tour

25 Oct - 10 Nov 2024

₩63,200

one of Korea's most beautiful parks in autumn

Jangtaesan, Suwon Hwaseong Fortress & Daejeon Jungang Market Day Tour

Jangtaesan, Suwon Hwaseong Fortress & Daejeon Jungang Market Day Tour

Oct - 30 Nov 2024

₩85,000

UNESCO Heritage Site

Naejangsan National Park & Jeonju Hanok Village Day Tour

Naejangsan National Park & Jeonju Hanok Village Day Tour

1 - 13 Nov 2024

₩80,000

autumn foliage & traditional village tour

UNESCO Hantan Canyon, Goseokjeong Flower Garden & Nari Park Day Tour

UNESCO Hantan Canyon, Goseokjeong Flower Garden & Nari Park Day Tour

Oct - 1 Nov 2024

₩68,000

walk along UNESCO Hantan River

Seoraksan National Park Maple Day Tour

Seoraksan National Park Maple Day Tour

15 Oct - 8 Nov 2024

₩50,800

famous autumn scenery

Sanjeong Lake, Apple Farm, Waterfall & Pocheon Herb Island Day Tour

Sanjeong Lake, Apple Farm, Waterfall & Pocheon Herb Island Day Tour

2 Sep - 28 Nov 2024

₩85,800

pink mullies bloom only in fall

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