
Insadong ์ธ์ฌ๋
โถAutumn Foliage in Insadong & Around
โถRecommended Restaurants, Cafes & Teahouses
โถRecommended Accommodations & Nearest Airport Limousine Bus Stops
Open all year round
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Anguk Station (line 3, exit 6). Go straight 100m and turn left to Insadong-gil. 1 min walk.
Insadong is one of the best places in Seoul to experience Korean culture with its wooden teahouses, award-winning Korean restaurants, souvenirs, potteries and boutique art galleries.
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Insadong Walking Guide
Teahouses & Award-winning Korean Restaurants โฆ Souvenirs & Potteries โฆ Art Galleries
From Anguk Station (line 3, exit 6), go straight about 100m and turn left to Insadong-gil. You will enter the start of Insadong Main Shopping/Culture Street (i.e. Insadong-gil) that stretches about 630m till Dynamic Maze.
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Insadong-gil is a pedestrian-friendly street where no vehicles allowed from 10:00 - 22:00.
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Shops, cafes and restaurants lined both sides of Insadong-gil. You can also venture into the alleyways to discover more unique finds.
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Teahouses & Award-winning Korean Restaurants


Souvenirs, Antiques, Traditional Stationery, Handicrafts, Potteries & Porcelains






Art Galleries




Highlights of Insadong
Yeolrin Songhyeon Green Square โฆ Anyoung Insadong โฆ Line Friends โฆ Colorpool Museum โฆ GS25 โฆ Jogyesa Temple โฆ Ssamziegil โฆ Museum Kimchikan โฆ Dynamic Maze
Listing order from the start of Insadong-gil (near Anguk Station/Yulgok-ro Main Road) till the end of Insadong-gil.
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1. Yeolrin Songhyeon Green Square ์ด๋ฆฐ์กํ ๋ น์ง๊ด์ฅ
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์์ธ ์ข ๋ก๊ตฌ ์กํ๋ 48-9 | 48-9 Songhyeon-dong, Jongno-gu, Seoul
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24 hours
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In the middle of the bustling city center of buildings and busy roads is a green oasis, Yeolrin Songhyeon Green Square, located just diagonally across the road from the start of Insadong-gil Shopping Street or 2 mins walk from Anguk Station (line 3, exit 1).
The 'good-sized & not-too-large' park features seasonal flowers (e.g. rapeseed flowers, daisies, cosmos, poppies, peonies, daffodils, roses) and art sculpture exhibits where you can take a break and get invigorated with nature in between your travelling. There are walking trails, rest areas and restrooms in the park.
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2. Anyoung Insadong ์๋ ์ธ์ฌ๋
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 49 | 49 Insadong-gil, Jongno-gu, Seoul
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vary according to stores
Anyoung Insadong is a large multi-cultural complex opened in October 2019. It offers diverse cafes, restaurants, fashion stores, entertainment, museum with seasonal exhibits and a highly rated and most popular hotel in Insadong (i.e. Nine Tree by Parnas Seoul Insadong).
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3. Line Friends Square Insadong @Anyoung Insadong ๋ผ์ธํ๋ ์ฆ ์คํ์ด ์ธ์ฌ๋
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 49 ์๋ ์ธ์ฌ๋ 1์ธต | Annyeong Insadong, 1F, 49 Insadong-gil, Jongno-gu, Seoul
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Mon-Fri 10:30 - 20:00, Sat-Sun 10:30 - 20:30
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For Line Friends fans, check out Line Friends Square Insadong for the cutest items.
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4. Colorpool Museum @Anyoung Insadong ์ปฌ๋ฌํ๋ฎค์ง์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 49 ์๋ ์ธ์ฌ๋ 6์ธต | Annyeong Insadong, 6th floor, 49 Insadong-gil, Jongno-gu, Seoul
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10:00 - 20:00 (last admission 19:00)
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Adult (above age 12): โฉ15,000 | Child (age 2-12): โฉ12,000
Colorpool Museum is a color-themed playground made up of 9 halls for all ages. Each hall has its own theme colour and scent to deliver healthy energy and new inspiration to your life.
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5. GS25 @Annyeong Insadong GS25 ๋ด์๋ ์ธ์ฌ๋์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 49 ์ง์2์ธต, 207,208,209ํธ | #207, 208, 209, 2F, 49 Insadong-gil, Jongno-gu, Seoul
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24 hours
GS25 New Annyeong Insadong Branch is a 24-hour unmanned and futuristic convenience store, worthy of a visit in Insadong. Inside the fairly large store, you can see robots making coffee, ice cream, smoothie, cotton candy and even pizzas! There are instant ramen cooking machines, commonly found only at convenience stores along Han River parks too!
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6. Jogyesa Temple ์กฐ๊ณ์ฌ
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์์ธ ์ข ๋ก๊ตฌ ์ฐ์ ๊ตญ๋ก 55 | 55 Ujeongguk-ro, Jongno-gu, Seoul
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24 hours
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Located across the road (Ujeongguk-ro) from Anyoung Insadong/Nine Tree by Parnas Seoul Insadong is a traditional temple, Jogyesa Temple.
Jogyesa Temple is a representative Korean Buddhist temple and the headquarter of the Jogye Order. It is founded in 1910 during the Japanese Colonial Rule (1910 - 1945).
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โThe temple held several festivals annually including the popular Lotus Lantern Festival on Buddha's Birthday (Apr - May) and Jogyesa Chrysanthemum Festival in Autumn (Oct). It also offers temple stay programs for overseas visitors to experience the Korean Buddhist culture.
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7. Ssamziegil ์์ง๊ธธ
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 44 ์์ง๊ธธ | 44 Insadong-gil, Jongno-gu, Seoul
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10:30 - 20:30
One of the main attractions at Insadong is Ssamziegil, a traditional culture and shopping complex selling the prettiest creative items. There are around 70 shops and restaurants in the 4-storey open-concept building.
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8. Museum Kimchikan ๋ฎค์ง์๊น์น๊ฐ
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 35-4 ์ธ์ฌ๋๋ง๋ฃจ ๋ณธ๊ด 4~6์ธต | 4th to 6th floors, Insadong Maru Main Building, 35-4 Insadong-gil, Jongno-gu, Seoul
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Tue - Sun 10:00 - 18:00. Last admission 17:30. Closed on Mondays, 1 January, Lunar New Year, Chuseok (3 days) & 25 December
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Adult (age 19-65): โฉ5,000 | Youth (age 8-18): โฉ3,000 | Child (age 3-7): โฉ2,000 | Child (under 3)/Senior (over 65): free
Museum Kimchikan is selected by CNN as one of the World's Top 11 Food Museums in March 2015. It is a museum where the various aspects and stories of kimchi are interestingly preserved. There are kimchi tasting corner and hands-on kimchi-making experience too.
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9. Dynamic Maze Insadong ๋ค์ด๋๋ฏน๋ฉ์ด์ฆ ์ธ์ฌ๋
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 12 ๋์ผ๋น๋ฉ ์งํ1์ธต | Basement 1, Daeil Building, 12 Insadong-gil, Jongno-gu, Seoul
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10:00 - 18:00 (last admission 17:00)
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Enjoy the indoor adventure maze and go through different obstacles with your friends or families.
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10. Others


Popular large-sized supermarket, KOREA MART and fashion accessories store, BLINGBOX have also opened their branches in Insadong too.
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Autumn Foliage in Insadong & Around
Insadong-gil Street โฆ Yulgok-ro Road โฆ Ujeongguk-ro Road
Insadong and its surrounding areas are well-known for their magnificent autumn foliage in fall.
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Insadong-gil Shopping Street
Along the main shopping street of Insadong, Insadong-gil Street is lined with tall gingko trees on both sides of the road. The gingko leaves turned to full golden yellow in autumn later than its surrounding areas though.
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Yulgok-ro Road
When you stepped out of Auguk Station (line 3) onto Yulgok-ro Road in autumn, you will see brightly-coloured yellow gingko trees lining beautifully on both sides of the road.
The gingko trees are extended along the road towards Bukchon Hanok Village and Changdeokgung Palace & Secret Garden on one side; the other side stetches towards Gyeongbokgung Palace and Seochon Hanok Village in about 2km long.
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Ujeongguk-ro Road


Ujeongguk-ro Road that runs along the side of Insadong and in front of Jogyesa Temple is another stretch of gingko trees. The gingko tree-lined road stretches till Jonggak Station (line 1) in about 550m long.
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Recommended Restaurants, Cafes & Teahouses in Insadong
There are many fabulous restaurants and teahouses in Insadong. Several restaurants are selected as Michelin Bib Gourmand too.
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๐กThe Michelin Bib Gourmand award recognises restaurants with friendly atmosphere and serve excellent food at reasonable prices.
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Here are the recommended restaurants, cafes, teahouses in Insadong. Listing order based on the walking distance from Anguk Station (line 3, exit 6).
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A Flower Blossom on the Rice ๊ฝ๋ฐฅ์ํผ๋ค
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋16๊ธธ 3-6 | 3-6, Insa-dong 16-gil, Jongno-gu, Seoul
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11:30 - 21:00, Breaktime 15:00 - 17:30, Last Order 14:00, 20:00. Closed on Lunar New Year & Chuseok
A Flower Blossom on the Rice is an eco-friendly Korean restaurant that was selected yearly as Michelin Bib Gourmand (2018-2023) and Michelin Green Star (2021-2023). The restaurant aims 'to create properly prepared, deep flavours using traditional food and eco-friendly ingredients produced domestically'. e.g. organic rice, organic Korean beef, pesticide-free vegetables, non-antibiotic Korean pork, domestic sesame oil, domestic bean traditional soy sauce and domestic wheat.


Anyoung Bricksand (Insadong Branch) ์๋ ๋ธ๋ฆญ์๋ ์ธ์ฌ๋์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 49 ์๋ ์ธ์ฌ๋ 1์ธต M์ธต | 1st floor M, Hello Insadong, 49 Insadong-gil, Jongno-gu, Seoul
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10:00 - 20:30
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Taste freshly baked, wide selection of financiers in store every day and bring back with you the nicely packaged gift sets.


Bukchon Handmade Dumplings (Insadong Main Branch) ๋ถ์ด์๋ง๋ ์ธ์ฌ๋ณธ์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋๊ธธ 42-5 1์ธต | 1st floor, 42-5 Insadong-gil, Jongno-gu, Seoul
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11:00 - 20:00
Bukchon Handmade Dumplings is a popular traditional North Korean handmade dumpling restaurant with its secret recipe passed down for generations. The restaurant serves many types of dumplings (e.g. fried, steamed, assorted) and noodles (e.g. cold spicy buckwheat noodles, noodles soup with dumplings).


Gaeseong Traditional Dumplings House (Insadong Main Branch) ๊ฐ์ฑ๋ง๋ ๊ถ
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋10๊ธธ 11-3 | 11-3, Insa-dong 10-gil, Jongno-gu, Seoul
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Mon-Tue 11:30 - 20:00, Break time 15:00 - 16:00, Last order 19:20
Wed-Fri 11:30 - 21:00, Break time 15:00 - 16:00, Last order 20:20
Sat 11:30 - 21:00, Last order 20:20
Sun 11:30 - 20:00, Last order 19:20
Closed on Lunar New Year & Chuseok (2 days)
Gaeseong Traditional Dumplings House is famous for their dumplings (soup/steamed) and has been selected as the Bib Gourmand in Michelin Guide for 7 consecutive years (2017-2023). Besides dumplings, their menu also includes pancakes, boiled pork, acorn jelly, beancurd and liquor (traditional rice wine, plum wine, beer, soju, etc).


Insadong Korean Traditional Teahouse & Garden ์ธ์ฌ๋ ์ ํต์ฐป์ง ์ ํต๋ค์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋10๊ธธ 11-4 | 11-4, Insa-dong 10-gil, Jongno-gu, Seoul
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11:00 - 21:20
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Insadong Korean Traditional Teahouse & Garden is located inside Kyungin Museum of Fine Art. It is a great place to chill out in the tranquil greenery atmosphere, away from Insadong crowd.


Insadong On Hot Pot ์จ๋ฐ๋ปํ ์ฅ๋ฐฅ
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋12๊ธธ 12-3 | 12-3, Insa-dong 12-gil, Jongno-gu, Seoul
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11:30 - 20:45, Breaktime 15:20 - 17:00, Last Order 14:20/19:55. Closed on Sundays.
For fans of pot rice, do not miss out the hanok restaurant, 'On Hot Pot' located in the small alley of Insadong. It serves 5 types of hot pot (Chicken & Burdock, Seafood, Shrimps & Garlic Soy Sauce, Abalone, Pollack Roe & Corn).


Insadong Garlic Bossam ์ธ์ฌ๋๋ง๋๋ณด์
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์์ธ ์ข ๋ก๊ตฌ ์ธ์ฌ๋8๊ธธ 12-5 | 12-5 Insadong 8-gil, Jongno-gu, Seoul
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11:00 - 22:00, Breaktime 15:00 - 17:00, Last Order 21:00
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Insadong Garlic Bossam is a famous old restaurant located in the small alley of Insadong. Its signature dish is Garlic Bossam (Korean Boiled Pork Wrap). Other menu items include tofu kimchi, chive pancake, stir-fried fish, chestnut makgeolli, etc.


Other Restaurants, Cafes & Teahouses in Insadong






Popular Attractions Near Insadong
Insadong is located near to several popular attractions of historical heritage, including 2 UNESCO World Heritage Sites of Jongmyo Shrine and Changdeokgung Palace & Secret Garden.
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Walking distance to attractions based from exit 6 of Anguk Station (line 3):
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Walking distance to other attractions based from Dynamic Maze (i.e. end of Insadong-gil):
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Recommended Accommodations in Insadong & Nearest Airport Limousine Bus Stops
Besides easy access to many hot tourist attractions in Seoul and short walking distance to subway stations, shops, cafes, teahouses and restaurants, Insadong also offers several good and popular accommodation options.
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Airport Limousine Bus between Incheon International Airport & Insadong/Anguk Station
Airport Limousine Bus 6011 to/from Incheon International Airport (Terminal 1 & 2) stops at Anguk Station (line 3).
From Incheon International Airport - Drop off at Auguk Station between exit 5 & 6. T1 (6th stop)/T2 (7th stop). To Incheon International Airport - The bus stop is at Anguk Station between exit 1 & 2, in front of Hana Bank, T1 (6th stop)/T2 (7th stop).
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โโListing order of recommended accommodations based on walking distance from Anguk Station (line 3, exit 6):
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Nine Tree by Parnas Seoul Insadong
โ โ โ โ | 8.6 Review Rating
Nine Tree by Parnas Seoul Insadong is a popular and highly rated 4* hotel with many different room types (double, twin, triple, suite, kids). It is located within 3 mins walk from Anguk Station (line 3, exit 6) and along the main shopping street of Insadong. The hotel features air-conditioned rooms, fitness centre, concierge service, free WiFi and currency exchange for guests.
๐กFor early check in/out, hotel provides good-size lockers where you can self-store your luggage conveniently at no additional charge. On top, you can place/take out your items in the locker multiple times too.
๐กAt the locker room, there is a weighing machine and bench where you can place your luggage for re-packing if required.
๐กHotel reception can provide an info sheet and map to the nearby airport limousine bus stop (to Incheon International Airport) with details on bus timing, price, 1st/last bus, etc.
๐กFrom the hotel's main entrance, it is 1-2 bus stops away to Myeongdong Shopping District & LOTTE Department Store (Myeongdong Main Store).




Somerset Palace Seoul
โ โ โ โ | 8.6 Review Rating
Located within 6 mins walk from Anguk Station (line 3, exit 6), Somerset Palace Seoul offers serviced apartments with kitchen facilities, rooftop swimming pool, fitness centre, 24-hour convenience store, lounge and free parking. Each apartment features designer furnishings, TV with cable channels, home entertainment system, washer and tumble dryer.




Orakai Insadong Suites
โ โ โ โ | 8.4 Review Rating
The popular Orakai Insadong Suites offers luxurious self-catering apartments with well-equipped kitchenette and satellite TV. Facilities include indoor swimming pool, fitness centre and sauna. The property is located within 6 mins walk to Anguk Station (line 3, exit 5) or 4 mins walk to Jongno 3-ga Station (line 5/3/1, exit 5).




Sunbee Hotel Insadong Seoul
โ โ โ | 8.8 Review Rating
Sunbee Hotel Insadong Seoul is conveniently located within walking distance to 3 subway stations, namely Anguk Station (line 3, exit 6, 8 mins walk), Jonggak Station (line 1, exit 3, 5 mins walk) and Jongno 3-ga Station (line 5/3/1, exit 5, 7 mins walk). The hotel features spacious rooms with neutral colours and free WiFi access.




Amid Hotel Seoul
โ โ โ โ | 8.5 Review Rating
Amid Hotel Seoul is located within 10 mins walk to Insadong, Myeongdong and Ikeongdong Hanok Village. The nearest subway stations are Anguk Station (line 3, exit 6, 8 mins walk) and Jonggak Station (line 1, exit 3-1, 4 mins walk). Its 24-hour front desk offers luggage storage, currency exchange and concierge services.




Map Overview of Insadong - Nearby Attractions, Subway Stations, Recommended Hotels & Nearest Airport Limousine Bus Stops

Map of Insadong - Attractions, Recommended Restaurants, Cafes, Teahouses & Hotels

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