Sulwhasoo Flagship Store 설화수 플래그십 스토어

서울특별시 강남구 도산대로 45길 18 | 18 Dosan-daero 45-gil, Gangnam-gu, Seoul

10:00-21:00

Closed every 1st Monday of the month, New Year’s Day and Chuseok (Korean Thanksgiving Day).

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  • Apgujeong Rodeo Station (Bundang line, exit 5). 12 mins walk.

  • Apgujeong Station (line 3, exit 3). 13 mins walk.

Of the numerous cosmetics brands in Korea, Sulwahsoo is singled out for special mention, particularly for its popular flagship store in Seoul, the largest single brand flagship store in Korea. It has earned a reputation as a must-visit place for many tourists from abroad, a testament to the success of this Korean brand internationally.

Sulwhasoo Flagship Store - The Brand Name | Seoul, South Korea

Created in 1966, the name Sulwhasoo means blooming beautifully like snow flower.

Sulwhasoo Flagship Store - 5F - Rooftop | Seoul, South Korea
Sulwhasoo Flagship Store - Building | Seoul, South Korea
Sulwhasoo Flagship Store - Exclusive Fragrance Collection | Seoul, South Korea
Sulwhasoo Flagship Store - Exclusive Herbal Soap Collection | Seoul, South Korea
Sulwhasoo Flagship Store - Exclusive Fragrance Collection | Seoul, South Korea

This luxury cosmetics brand made from Korean herbal medicinal ingredients, is often picked as the gifts for visiting foreign leaders. In the 2010's G20 summit, Sulwhasoo Skin Care is the official gift by the Korean government to the visiting first ladies/male spouses of the world leaders.

Sulwhasoo - Gift for foreign leader | Seoul, South Korea

Sulwhasoo - Brand Ambassador

In Jan 2018, Sulwhasoo signed up Song Hye Kyo, leading actress for the hit Korean drama "Descendants of the Sun (2016)" and face of the beauty brand LANEIGE for 10 years as their brand ambassador.

1/1

Sulwhasoo Flagship Store - Journey

The Sulwhasoo Flagship Store, located in front of Dosan Park opened on 30 March 2016. It is set in the trendy and luxurious shopping district of Cheongdamdong and Apgujeongdong.

The remarkable six-storey (including basement) building is designed by internationally renowned architect duo Neri & Hu. It showcases the brand heritage and offers Sulwhasoo products, spa services and flagship-exclusives.

Sulwhasoo Flagship Store - Holistic Balance Counseling | Seoul, South Korea

Sulwhasoo Flagship Store - Floor Guide

B1F

Sulwhasoo Spa

Premium Korean Herbal Medicine Anti-Aging Spa

Sulwhasoo Flagship Store - B1F - Sulwhasoo Spa - Premium Korean Herbal Medicine Anti-Aging Spa | Seoul, South Korea
Sulwhasoo Flagship Store - B1F - Sulwhasoo Spa - Premium Korean Herbal Medicine Anti-Aging Spa | Seoul, South Korea

1F

 Heritage Room

Boutique

Sulwhasoo Flagship Store - 1F - Heritage Room | Seoul, South Korea
Sulwhasoo Flagship Store - 1F - Boutique | Seoul, South Korea

2F

Boutique

Gift Service

Sulwhasoo Flagship Store - 2F - Boutique | Seoul, South Korea
Sulwhasoo Flagship Store - 2F - Gift Service | Seoul, South Korea

3F

VIP Lounge

Culture Louge

Sulwhasoo Flagship Store - 3F - VIP Lounge | Seoul, South Korea
Sulwhasoo Flagship Store - 3F -  Culture Lounge | Seoul, South Korea

4F

Sulwhasoo Balance Spa

Contemporary Korean Herbal Medicinal Balance Spa

Sulwhasoo Flagship Store - 4F - Sulwhasoo Balance Spa - Contemporary Korean Herbal Medicinal Balance Spa | Seoul, South Korea
Sulwhasoo Flagship Store - 4F - Sulwhasoo Balance Spa - Contemporary Korean Herbal Medicinal Balance Spa | Seoul, South Korea

5F

Rooftop

Sulwhasoo Flagship Store - 5F - Rooftop | Seoul, South Korea

Sulwhasoo Flagship Store - Store Exclusive Products

Of particular interest at Sulwhasoo Flagship Store in Gangnam, Seoul is its store exclusive products, making it an interesting place for foreign visitors to visit and bring back these unique gifts for their love ones back home.

First Care Activating Serum
12 Zodiac Animals Collection
Exclusive Hand Cream Duo
First Peace & Plum Blossom
Exclusive Fragrance Collection
Scented Candle, Potpourri, Sachet, etc
Exclusive Herbal Soap Collection
4 Delicate Fragrances
Exclusive Tea Collection
Red Ginseng, Plum Blossom, etc
Exclusive Balm Series
For Lip & Skin Care
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Sulwhasoo Flagship Store - Store Exclusive Services

Free gift packaging service is also offered exclusively at its flagship store. To make your gifts even more precious, check out its fabulous paid fabric gift wrapping service of different themes - Bridal Set bojagi (red/ pink/ blue), Good Fortune bojagi (red) and Brand Signature bojagi (orange/brown).

 

Online reservation for its store's exclusive guided tour and other exclusive services can be made in advance prior to your visit as well.

Free Gift Wrapping Service
Paid Fabric Gift Wrapping Service
30 mins Guided Tour
Holistic Tea Class
Holistic Golden Eye Touch
Holistic Ginseng & Jade Touch
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Sulwhasoo Flagship Store - Face and Body Treatments

Sulwhasoo Flagship Store offers a wide selection of body and facial treatments (including Men's energising facial treatment, foot reflexology, body wrapping care) from its premium Korean Herbal Medicinal Anti-aging Spa or Contemporary Korean Medicinal Balance Spa programs. Spa customers can indulge in Sulwhasoo's premium products, healing treatments performed in the royal palace of the Joseon Dynasty and exclusive beauty tools (e.g. jade applicator).

Sulwhasoo Flagship Store - Ginseng
Red Ginseng Foot Bath
Treatment Room
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Sulwhasoo Flagship Store - Rooftop Tea Cafe

The Sulwhasoo Rooftop Cafe on the fifth floor is open to all purchasing customers. Customers who purchase the Sulwhasoo's products receive coupons to the Rooftop Tea Cafe where you can enjoy complimentary selection of teas from Sulwhasoo's Tea Collection and iced mochi at its beautiful outdoor lounge with panoramic view of Dosan Park from above.

Sulwhasoo Rooftop Tea Cafe
Rooftop Tea Cafe
Rooftop Tea Cafe
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Sulwhasoo Flagship Store - Location Map | Seoul, South Korea

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