
Seomyeon Shopping District 서면 쇼핑 지구
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Seomyeon Station (line 1).
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Exit 1/2: main shopping area, restaurants, Seomyeon Market and eateries, including Daehyun Primall Busan underground mall.
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Exit 12/15: Seomyeon Underground Shopping Center.
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Exit 7: Lotte Department Store, Lotte Busan Duty Free Shop.
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Seomyeon Shopping District, popular with many young people is centrally located between Busan Station and Haeundae Beach. Its streets and alleyways bustling with life all day long with its many cafes, bars, food alley, restaurants, cosmetics and fashion shops. It also have a large department store (Lotte), cinemas and underground malls.


If you miss the modern liveliness of Seoul even for just a bit while in Busan, Seomyeon Shopping District is the closest you can get by soaking in its lively and busy atmosphere. Its layout of shops on both sides of the main boulevard, Jungang-daero after station's exits 1 and 2 closely resembles Gangnam-daero and Gangnam Station's exits 10 and 11, including the underground malls.
1. Seomyeon Underground Shopping Center 서면지하도상가
부산광역시 부산진구 중앙대로 지하 737 (부전동) | 737, Jungang-daero, Busanjin-gu, Busan
10:00-22:00
Closed on every Tuesdays of the month.
undershop.bisco.or.kr
2. Daehyeon Primall Busan (underground mall)

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